Rebranding can involve a variety of things from creating a new logo to refreshing your messaging. Companies rebrand for many different reasons, including a merger, a new service or a push to remain relevant in the marketplace. Our creatives have extensive experience in the healthcare marketplace. We know what works and what doesn’t. Let us make your vision a reality.
Project Example: SDI
Southwest Diagnostic Imaging (SDI) was made up of three separate affiliate brands. Each had its own website, logo and company identity. We were tasked with creating a public transition of these three brands into one, new and unified SDI brand.
We brought in stakeholders from each affiliate to work together to create a single common brand. Through careful collaboration, we were able to create a logo and tagline that represents the new, integrated brand identity. We then translated that into a clear brand transition plan, creating brand standards so SDI and its affiliates could maintain uniformity across all marketing efforts.