Arizona Nutritional Supplements (ANS) is a premium, full-service contract and private-label nutritional supplement manufacturer that serves some of the industry’s largest and most-respected customers around the world.
ANS was in need of new website that provided an informational, brochure-like user experience. The goal of the project was to validate ANS as an industry leader in quality and show the company’s Fortune 1,000 partners they can be confident in what they deliver to their customers. This meant creating a platform that offered potential partners and customers easily-digestible information about:
We built the new website using a parallax design to heighten user experience and put ANS at the forefront of its industry. To allow ANS to quickly add or update future certifications and innovations on its website, we developed a custom-built WordPress platform that allows for easy updating of content. As a result, the company’s partners and customers always have access to ANS’s most-recently updated qualifications and accreditations.
Since quality was what ANS wanted to communicate through the new website, we added a quality tour section that takes users through the company’s process and shows the highly-advanced equipment used. We shot video and took photos of the factory and machinery and used those visuals to give partners and customers an inside look at the process, without having to visit. This makes it easy for out-of-state distributors to visualize the quality before taking the time to visit, which is an opportunity that was formerly not available online.
“You guys have been fantastic and Im very happy with how the site has turned out. – Kyle Reynolds, Marketing Manager, ANS