The introduction of smart phones has disrupted the way business communicates and engages with customers. Industries such as retail, travel, and media have proactively embraced new technologies and innovations to improve consumer communication, increase engagement, and deliver a user experience that is easy, intuitive, and exciting.
While the healthcare industry continues to advance in medical and other health technologies, there is still plenty of potential to adopt new ways to deliver better patient care, improve physician and patient communication, and streamline clinical processes.
Mobile apps are becoming a trending topic in healthcare, but what does that mean for your practice? Here are a few ways your business could benefit from building a mobile app:
1. A competitive edge. There is a lack of focus on user experience in the healthcare industry. As the digital landscape continues to evolve, your patients are becoming accustomed to accessing information they need quickly and efficiently. It’s critical to make sure that your practice is able to deliver what they expect as painlessly as possible, or they can (and will!) find another practice.
2. Improved patient experience. As a healthcare professional, you know patient experience matters, but it goes beyond just healthcare. Mobile apps are a great way to maintain communication between the physician and patient, provide on-demand lab results, push out appointment reminders, and provide patient services such as bill payment, appointment scheduling, and much more.
3. Better business workflow. Collaboration is important in healthcare, and apps can help administration and clinical staff communicate with each other more effectively and share patient information in real-time. In healthcare, it’s critical to optimize business processes and minimize the time spent on redundant daily tasks. The ability for patients to schedule their own appointments, receive automated appointment reminders, and even automate inventory management systems are just a few ways apps can create a more efficient workflow for your practice.
4. Direct and secured access to sensitive information. HIPAA laws require healthcare organizations to protect the confidentiality of patient information. An experienced healthcare developer will make sure your app is created with these security measures in mind. Much like a bank app, your healthcare app should have auto-logout features. Push notifications such as appointment reminders or exam results should validate the identity of the patient prior to displaying sensitive information. These security precautions still allow for patients to access exam results, billing statements, or other necessary information without having to worry about compromising their privacy.
From enhancing overall operational efficiency, streamlining patient care delivery to making it easier for physicians, nurses, and other employees to collaborate, there are several ways your practice can benefit from building a mobile app.
Ready to discover how mobile apps can help your practice? Contact us. We’d be happy to discuss your project with you.